A celebrity is one that enjoys public recognition. Therefore, when such a figure endorses a even an old brand, the brand becomes new again and instant trade.
Now, have you heard the saying that kids first know their mothers from the back? Well, researches have shown that relationship and emotional development reflect in babies who have been strapped to their mother's bodies for the first six months of their lives. The results are highly positive.
That is what your Nollywood celebrity, Mercy Johnson-Okojie, is symbolizing here. Mercy Johnson, obviously, is promoting a return to that era when it was desirable that babies took special strapping so that very little weight is borne by their bodies and neck. Besides, a strapped baby is also helped exercise by the mother's movement and this strengthens its fragile muscles and skeletal structure and exhibits far fewer signs of aggression.
Do you still say this method is local? Definitely, not when you must have perused the gains!
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