There have been questions asked on criteria taken into consideration by telecoms companies in Nigeria in choosing celebrities to project their brands positively to the people.
In Nigeria, where the so-called role models (celebs) have become easy tools of distorting the rich morals of Africa, the use of these showbiz personalities to project brands positively have further made consumers to think these companies are just wasting money for branding.
When Glo announced Burna Boy as one of its brand ambassadors, many people had their reservations. This was because some people believed the singer would put the brand into shame. Some had alleged that Burna Boy is arrogant and has a trace of violence in him.
Recall that Burna Boy was alleged to have attacked someone in London with a dangerous weapon, which was why it was rumoured that he cannot go to the city to perform.
Some hours ago, Burna Boy, whose real name is Damini Ogulu, posted a picture of himself with a gun on his Instagram page. Some of his fans were shocked that a brand ambassador could publicly show off a pistol.
This caused series of reactions from some of them. Below are few of the comments;
Chaselavida: Love your songs but is high time you started learning how to comport yourself. Come on man, be mature.
Afamdeluxo: King Burna! Enough child’s play, it’s time for proper branding. You need to package yourself into a brand. Iambangalee is still relevant today because of proper branding. I am not hating, I am a fan. If you listen to me trust me MTV go dey beg you make you come collect award. Soke still on repeat.
Cassieankrah_x: are you on drugs?
